Colonial Supply is a division of VP Supply Corp, which is headquartered in Rochester, New York. VP Supply Corp was purchased in March of 1965 by Marv Miller and Elliot Curwin. The business existed in a small warehouse on Brown Street in downtown Rochester, New York. It was a simple wholesale plumbing supplier housed in an 80,000 square foot 4 story warehouse. As the city of Rochester began to go under rapid growth VP began to grow as well.
In 1987, VP Supply Corp along with Maynard's Electric began development of the large former Wickes Furniture building in Henrietta, New York just south of the city of Rochester. They devised the idea of a "Design Center," centrally focusing materials specified for builders and contractors in the area. Although VP has since expanded to 10 other locations in the regional area, our main offices are still located at the Design Center in Henrietta, New York.
In 1997, Elliot Curwin's sons Gary and Louis agreed to purchase to the company from Marv Miller. They along with Gary Perkins took over leadership with the goal to continue the company's current direction. VP has since grown even more rapidly. With the acquisition of Territory Wholesale Supply, three new branches were added in Holley, Lockport and Medina, New York. At this time a full HVAC division was established, to offer versatility to the reputable VP plumbing line. Not long after markets were established in Buffalo, Syracuse, and New Hartford, widening VP's market reach throughout Western New York.
With the turn of the century VP had established itself as a market leader in the Northeast through its ability to continue to grow as a company. By establishing showrooms in both Buffalo and Syracuse, expanding their Holley branch and adding kitchens to their product offering, VP was able to become an all around resource to its customers. Most recently in the midst of a very crucial energy crisis, VP has taken it upon itself to not only become a more energy efficient company, but offer more energy conscious products. It quickly established a Renewable Energy division to offer customers excellent options for alternatives to traditional energy sources.
Gary, Louis and Gary have always maintained VP's focus on the people. Although the typical business model prioritizes fiscal trends and statistics, VP has set itself apart by always putting the customer's needs first. From flexibility on complicated orders to personal assistance on large bids, our customers give us their loyalty because at VP they always come first. This approach has not only set us apart from our competitors in a flooded market, but it has allowed us to continue to grown despite economic hardship.
VP is proud to be one of the largest wholesalers in the Northeast and although remaining progressive as a company, we maintain the same core priorities. If you are a current VP customer, we thank you for joining our family, and if you are interested in working with us please do not hesitate to contact us, we can and will do our best to bring you not only excellent products, but outstanding service.